Press

SAN RAFAEL, CA – Green Beans Coffee and chef Robert Irvine have just opened two co-branded locations at the Pentagon: inside Fresh Kitchen by Robert Irvine (www.rifreshkitchen.com) on the concourse level and a kiosk on the 5th floor. They are also partnering on several forthcoming fast-casual concepts and a line of food and beverage retail products. The two brands will also work together on the DoD’s sweeping system-wide overhaul of service member dining and PX facilities, the first such initiative of its kind for America’s troops in decades.

Green Beans Coffee, an iconic brand in the military community for over 20 years, and chef Robert Irvine, recipient of several awards for his own work with America’s Troops, partnered at last year’s SkyBall XVI fundraiser in October. “This relationship grew from a mutual passion for supporting our Troops,” chef Irvine said, “The missions of the Robert Irvine Foundation and Green Beans Coffee overlap so much, it really got us thinking.”

Jason Araghi, CEO of Green Beans Coffee continued, “We’re developing several co-branded civilian and military dining concepts we plan to open this year, and a retail line of K-Cup®-compatible Coffee Pods as well. The project closest to both our hearts, though, will be working with the DoD on the sweeping overhaul they’re doing of the commissaries and PXs our troops eat and shop in every day. It’s a great opportunity to broaden our service to America’s troops.”

SAN FRANCISCO INTERNATIONAL AIRPORT, CA – This spring SFO Travelers, airline crews and staff will be treated to a truly unique dining experience at Terminal 3: the debut location of Elevate Gourmet Brands’ newest concession QSR: San Francisco Mac + Cheese Kitchen.

This will be the first gourmet fast-casual mac and cheese concept in a major West Coast airport and will offer a menu for all day parts, catering to passengers in a hurry, families and those who want to sit and enjoy the view through the leases’ wall-to-wall windows. Additionally, this location offers a bar showcasing local Bay Area beer and wine.

Menu highlights include The Signature Crab Mac with artisan noodles, white cheese blend topped with local Dungeness crab and microgreens, and The Gilroy Garlic Mac topped with Pecorino Romano and Gilroy’s famous roasted garlic. Mac and cheese dishes can be customized with a broad selection of toppings, and sides like Signature Cord Bread, and Spicy Broiled Vegetables will be available, as will healthy, gluten-free and non-GMO options, and rustic salads.

San Francisco Mac + Cheese Kitchen will boast a fun Li’l Mac Kids’ Menu to include Mac + Cheese Tots and Eat Your Veggies Mac.

Elevate Gourmet Brands’ concepts are famous for their pastry displays and this location will be no different, featuring a full selection of sweet and savory pastries. A unique breakfast menu will offer customizable Scrambles and a selection of Breakfast Brioches.

SAN FRANCISCO INTERNATIONAL AIRPORT, CA – Elevate Gourmet Brands and Joint Venture Partner Aimhigh ESG have been awarded two new lease locations in SFO’s Terminal 3.

EGB and Aimhigh have been partners for over 3 years, running the successful Green Beans Coffee in Terminal 1.

Ebon Glenn, Aimhigh’s founder, said, “We’re thrilled to bring San Francisco Mac + Cheese Kitchen, our culinary love letter to the Bay Area, to travelers, airline crews and airport staff at Terminal 3!” Elevate Gourmet Brands’ CEO Jason Araghi added, “We’ve developed the
Elevated Kiosk, a next-generation Green Beans Coffee concept specifically for customers at Terminal 3. We’re thrilled to unveil it this spring!”

This will be the third Green Beans Coffee at SFO and the second to open in 2019, and the debut of the San Francisco Mac + Cheese Kitchen concession concept.

SAN RAFAEL, CA – Elevate Gourmet Brands has named Rebecca Willis as its Executive Chef. Working from their Bay Area headquarters, Rebecca will oversee menu development for Elevate Gourmet Brands’ growing family of concession concepts, including the first two Whisk & Bowl locations due to open at DFW in the spring.Rebecca brings a love for cooking, menu creation and Pâtisserie, and a lifetime of experience to the Elevate Gourmet Brands team. Raised on Maryland’s eastern shore, Rebecca Willis studied philosophy at Roanoke College in Virginia and then made her way to Le Cordon Bleu in London to study the art of patisserie. After working as a pastry chef at Gramercy Tavern in NYC and Restaurant Eve in Alexandria, VA, she moved across the country to the Bay Area. Since relocating she has worked at Michelin-rated La Toque and Morimoto, both in Napa, and has worked as a private chef.

“Rebecca will be developing exciting new menu offerings for Green Beans Coffee customers, including some delicious fresh-baked additions,” said President Jon Araghi. “When we open the first two Whisk & Bowl concepts at DFW Airport this spring she’ll also be building out the pastry menu and working with Chef George on expanding his original menu there.”

COLORADO SPRINGS, CO – Elevate Gourmet Brands’ Green Beans Coffee continues its more than 20 year commitment to America’s fighting men and women this year, becoming the Official Coffee of the 2018 Warrior Games held this week at the Air Force Academy in Colorado Springs, CO.Organized by the Department of Defense, the Warrior Games is a multi-sport event for wounded, injured or ill service personnel and veterans. In addition to all branches of the US Military, Australia, the United Kingdom and Canada are also represented. Green Beans Coffee is partnering with Fischer House in the Hospitality Tent and will have a pop-up café providing free coffee, cold brew, smoothies and frappés and pastries to athletes and their families throughout the games.

“We’re proud to support the Troops when they’re downrange on their deployments and we’re proud to support them here at the games,” said CEO and Co-Founder of Green Beans Coffee, Jason Araghi.

Those interested in sending cups of coffee to deployed Service Members can do so through Green Beans Coffee’s Cup of Joe For a Joe program, now in its 10th year.

Dallas/Fort Worth Airport, TX – Elevate Gourmet Brands and joint venture partner E&K Retail Airport Concessions, LLC have been awarded a contract to build and operate two new Whisk & Bowl locations at Dallas/Fort Worth International Airport. These Terminal A & C locations will bring European-style pastries, fresh-baked treats, breakfast and a full espresso bar to travelers.“We thank DFW for the opportunity to work with them and launch the Whisk & Bowl brand here in Texas. We’re very proud to be awarded these leases with our first proposal of the Whisk & Bowl concept,” said Chief Operating Office Brian Laliberte.

Whisk & Bowl’s menu was developed by Elevate Gourmet Brands’ own Chef George Kennedy- also Director of Non-Traditional Development for the company. Chef George drew from more than 20 years of culinary experience to create the sweet and savory baked goods, artisan treats and even some Texas-inspired menu surprises DFW travelers will be able to enjoy when Terminal A & C Whisk & Bowl locations open in early 2019.

Elevate Gourmet Brands’ premier coffee concept, Green Beans Coffee, had fresh-baked treats, balloons and VIPs on-hand to celebrate the Grand Opening of its second on-base cafe at Naval Air Station Pensacola across from the Officers’ Club at Bldg 4141 123 Fred Bauer Street. A logo cake, ribbon-cutting ceremony with the staff and base officials, and base newspaper coverage were highlights of the Friday morning event.Following the success of Green Beans Coffee’s first NAS-Pensacola Café in the food court at the Navy Exchange Bldg in Aviation Plaza, the second location boasts a covered outdoor seating area with heaters and a completely redesigned, on-trend interior.

Green Beans Coffee is proud to continue its commitment to providing “15 Minutes of Home” to Service Members, no matter how far from home their service takes them.

Green Beans Coffee will begin a wall-to-wall refurbishment and visual refresh of its high-traffic SAT Café starting in February.”We’re proud to offer travelers and staff at San Antonio International Airport an enhanced Green Beans Coffee experience this spring,” CEO and Co-Founder Jason Araghi said.

Elevate Gourmet Brands’ premier coffee concept Green Beans Coffee is proud to support Troops at Naval Air Station Pensacola with a second location at Bldg 4141: 123 Fred Bauer Street, Pensacola, FL 32506.”Green Beans Coffee has a long commitment – more than 20 years now – of serving American Troops wherever they go. Whether it be in Afghanistan, Iraq or on-post stateside, we believe these Service Members have the hardest job around. They should be able to enjoy 15 minutes of home in one of our cafés, no matter how far from home they are,” said Chief Operating Officer Brian Laliberte. “The Troops here at NAS Pensacola have really embraced our first café, so we wanted to add a second as soon as possible.”

Following the success of Green Beans Coffee’s first NAS-Pensacola Café in the food court at the Navy Exchange Bldg in Aviation Plaza, the second location is situated opposite the Officer’s Club and boasts a covered outdoor seating area with heaters.

Green Beans Coffee at Bldg 4141 will hold its Grand Opening at 9am on January 26th and invites all on-base to stop in and explore our full menu and enjoy some free treats.

San Rafael, Ca– Green Beans Coffee Company, Inc under the newly-formed management company Elevate Gourmet Brands, is expanding its brand portfolio to include: The Candy Bar, Whisk & Bowl and The San Francisco Mac & Cheese Kitchen alongside Green Beans Coffee.Building on more than 2 decades of success in non-traditional spaces, both domestic and international, Elevate Gourmet Brands is dedicated to developing forward-thinking, on-trend concessions destinations to satisfy today’s consumers varied tastes, variety, and quality expectations.

Green Beans Coffee celebrated its 20th year in 2017, opening 12 new locations in the US.  Already having a presence in 10 countries, Green Beans Coffee began adding to its fast casual coffee concept in 2016 with San Francisco Mac + Cheese Kitchen, and developed 3 more concepts in 2017.

Elevate Gourmet Brands is looking forward to unveiling their brand new concessions concepts to customers here in the US and international markets beginning in 2018.