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  • Greg Rabbitt

Green Beans Coffee Unveils New Bakery Section By Whisk & Bowl At All North America Locations
Green Beans Coffee Unveils New Bakery Section By Whisk & Bowl At All North America Locations 2500 1442 Greg Rabbitt

Green Beans Coffee greets returning airport travelers with a new bakery section by their Dallas-based sister baking concept Whisk & Bowl

San Rafael, CA – Green Beans Coffee, who have remained open at most airport locations during the pandemic to serve essential staff, are unveiling their brand new bakery and breakfast section by Whisk & Bowl®. The European-inspired, Texas-based bakery brand who opened two retail locations at Dallas-Fort Worth Airport in 2019, will provide all North American Green Beans Coffee locations a new selection of pastries, muffins, cupcakes, pastries and breakfast wraps and sandwiches.

Green Beans Coffee, one of the first coffee concepts to offer “breakfast all day” in addition to an indulgent pastry selection, will roll out the new Whisk & Bowl bakery section in July as air travel ramps back up after the pandemic lockdowns, “Hot, fresh and ready to be savored”.

“Whisk & Bowl is a step above in regards to ingredients, taste profile and presentation and we’re thrilled to welcome airport employees, flight crews and travelers back with a new, elevated bakery and breakfast section,” said Preston Stohs, Director of Retail Operations for Green Beans Coffee.

Since opening last year at DFW, Whisk & Bowl’s Le Cordon Bleu-trained executive chef Rebecca Willis has impressed with modern twists on local Dallas favorites like sweet and savory kolaches, and indulgent pastry and breakfast options.

Earlier this year GBC opened SFO T3, and is currently in their build-out phase for a new location at BNA airport.

For more information please visit www.elevategourmetbrands.com or email info@elevategourmetbrands.com
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The Wait Is Over: Green Beans Launches Highly-Anticipated K-Cup Coffee Pods On Amazon Store!
The Wait Is Over: Green Beans Launches Highly-Anticipated K-Cup Coffee Pods On Amazon Store! 1500 1072 Greg Rabbitt

SAN RAFAEL, CA – Beginning this week Green Beans will launch their new K-Cup Coffee Pod line with their signature House Blend flavor. The Pods will be available in 12-count and 50-count sizes on the Green Beans Coffee Amazon store, with more flavors to follow in the coming months.

A major differentiator for the Green Beans Coffee Pods is the higher actual coffee content in the Pods themselves, boasting 13 grams per Pod, versus most other K-Cups on the market which have between 9 and 11 grams. Green Beans’ signature House Blend is a combination of handpicked beans from South America roasted at two different roast levels: half of the beans are roasted to a caramel medium roast then blended with beans that have been roasted to a deep, dark French Roast.

In addition, in keeping with Green Beans Coffee’s commitment to sustainability the Pods themselves are #5 recyclable and the packaging for both sizes is made from recycled materials.

Green Beans Coffee will launch the new K-Cup line with a series of  “snackable” social media recipe videos. Similar to the video campaigns supporting their Cold Brew Home Brew Packets and their Spiced Chai, the K-Cup campaign will show how to make signature Green Beans café drinks at home, as well some elevated K-Cup coffee creations, like the affogato, Keto Coffee, and Vietnamese Cinnamon Iced Coffee.

“The convenience of most K-Cups on the market is offset by the weak flavor. They just don’t hold enough product in the pod to offer flavor profile and richness you’d normally get from drip or brewed coffee,” said Chief Operating Officer Brian Laliberte. “We worked really hard to pack as much coffee into each pod as possible; 3 more grams of coffee per pod than most K-Cups on the market. With our House Blend K-Cups, Green Beans Coffee drinkers get the convenience of a K-Cup AND the same full, rich flavor they’d get from our ground coffee.”

Green Beans Coffee will be quick to take advantage of the versatility and convenience of their new Coffee Pod product line, donating bulk K-Cups and brewers to the Red Cross at Walter Reed Military Hospital with whom they’ve been working during the COVID-19 pandemic. “A lot of essential workers, nurses, and doctors only have a minute or two for a cup of coffee and the convenience and speed of the K-Cups serves them perfectly.” Laliberte said.

Green Beans K-Cup Coffee Pods are available at amazon.com/greenbeanscoffee
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Green Beans Coffee partners with the The American Red Cross at Walter Reed National Military Medical Center to aid in their fight against COVID-19
Green Beans Coffee partners with the The American Red Cross at Walter Reed National Military Medical Center to aid in their fight against COVID-19 1500 750 Greg Rabbitt

San Rafael, CA – In 2008 Green Beans Coffee launched Cup of Joe For a Joe, allowing Americans to buy Service Members deployed overseas their next cup of coffee, and send a personal message right from their computer or mobile device- and get a message back! Now in its 12th year with over 2 million cups of coffee and messages delivered, Cup of Joe For a Joe will allow gifters to round up their $2.50 COJ purchase, or donate an amount of their choice to The American Red Cross at Walter Reed National Military Hospital to help in their fight against the coronavirus.

“This is an all-hands-on-deck moment,” said Jason Araghi, co-founder and CEO of Green Beans Coffee. “As a company, our first action was to ensure the safety of our team members, both corporate and on-location at our cafés around the world. Many companies are stepping up and finding ways to help in the fight against COVID-19.”

“Because supporting America’s Service Members is deeply ingrained in our corporate DNA, we reached out to the American Red Cross at Walter Reed National Military Medical Center to see what they needed. In addition to allowing online customers to round up their Cup of Joe For a Joe and Coffee Card purchases, we will be donating a portion of the profits from our Amazon store to Walter Reed as well.”

“Finally, 20 years and 10 million cups of coffee served to American Service Members in combat zones around the world have taught us how a hot cup of coffee can make a difference in someone’s day. We’re sending ground coffee and supplies to Walter Reed to help keep everyone going. We’re in this together, and we’re only going to get through it if we work together. We’re honored to do our part.”
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Green Beans Coffee and TAPS Partner on Christmas Round-Up Campaign
Green Beans Coffee and TAPS Partner on Christmas Round-Up Campaign 543 543 Greg Rabbitt

San Rafael, CA – Green Beans Coffee is a decades-long supporter of America’s Service Members with over 30 locations on military bases in the Middle East, North Africa and Southeast Asia. They were the first US Food & Beverage company to serve Troops in Afghanistan after 9/11. In 2008 Green Beans Coffee launched Cup of Joe For a Joe, allowing Americans to buy a deployed Service Member their next cup of coffee and send a personal message right from their computer or mobile device- and get a message back!

Now in its 11th year with over 2 million cups of coffee and messages delivered, Cup of Joe For a Joe will allow gifters to round up their $2.50 COJ purchase or donate an extra amount to TAPS– a non-profit that supports the families of our fallen Service Members.

This is the latest partnership between Green Beans Coffee and organizations dedicated to supporting America’s Service Members and their families at every stage of their military journey, “from deployment to discharge and beyond.”

Jon Araghi, Co-Founder of Green Beans Coffee said,“We’re proud to partner with TAPS and support the great work they do for America’s families. Supporting all those defending our country’s freedoms has been part of our DNA as a company since the very beginning, in 1997, and it always will be.”
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Green Beans Coffee and Blue Star Families Launch Partnership with Military Family Month Round-Up Campaign
Green Beans Coffee and Blue Star Families Launch Partnership with Military Family Month Round-Up Campaign 2048 1365 Greg Rabbitt

San Rafael, CA – Green Beans Coffee is a decades-long supporter of America’s Service Members with over 30 locations on military bases in the Middle East, North Africa and Southeast Asia. They were the first US Food & Beverage company to serve Troops in Afghanistan after 9/11. In 2008 Green Beans Coffee launched Cup of Joe For a Joe, allowing Americans to buy a deployed Service Member their next cup of coffee and send a personal message right from their computer or mobile device- and get a message back!

Now in its 11th year with over 2 million cups of coffee and messages delivered, Cup of Joe For a Joe will allow gifters to round up their $2.50 COJ purchase, or donate an amount of their choice, to Blue Star Families– a nonprofit dedicated to strengthening military families by connecting them with their neighbors – individuals and organizations – to create vibrant communities of mutual support.

“We’re proud to support America’s Service Members and their families on their military journey, from deployment to discharge, and beyond,” said Green Beans Coffee CEO Jason Araghi. “We’re excited to partner with Blue Star Families during Military Family Month and support their mission to strengthen the network of military spouses and families in the community.”

“Military families are the unsung heroes who hold down the homefront while their service member deploys,” said Kathy Roth-Douquet, CEO of Blue Star Families. “By partnering with Green Beans Coffee, we’re able to connect them to the Blue Star Neighbors (civilians) who recognize their support and sacrifice, too.”
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Green Beans Coffee has officially launched its Amazon store featuring all of its fan favorites and best sellers with free 2-day Prime shipping
Green Beans Coffee has officially launched its Amazon store featuring all of its fan favorites and best sellers with free 2-day Prime shipping 1920 831 Greg Rabbitt

SAN RAFAEL, CA – After 20 years of operating in overseas bases and commercial airports, Green Beans Coffee Company has now added its full catalog of coffee products and its best-selling Spiced Chai to Amazon. It has never been easier to indulge in Green Beans products when you visit amazon.com/greenbeanscoffee.

“We are thrilled to announce the launch of our Amazon store, and to bring all of the benefits of Amazon’s online marketplace to our customers,” said Creative Director Greg Rabbitt.

These benefits include free 2-day shipping for Prime members, and the ability to get a discount of up to 15% by making orders recurring with the simple click of a button.
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Green Beans Coffee, an Elevate Gourmet Brands concept with over 60 locations worldwide, awarded a second location at Nashville International Airport
Green Beans Coffee, an Elevate Gourmet Brands concept with over 60 locations worldwide, awarded a second location at Nashville International Airport 2560 1707 Greg Rabbitt

NASHVILLE, TN – Elevate Gourmet Brands’ third wave coffee concept Green Beans Coffee celebrates its 22nd year by winning a second lease at Nashville International Airport. With over 60 locations in 9 countries, including 10 airport locations in the US, Green Beans Coffee continues its growth, having been awarded its second lease at BNA this month. Building on the popularity and success of its first location, Elevate Gourmet Brands plans to bring it’s rebranded Green Beans Coffee concept to a second PS.10 on BNA’s main terminal.

“We’re excited to expand our presence at Nashville and elevate the third wave coffee experience there for BNA travelers, flight crews and airport employees,” said Elevate Gourmet Brands’ Chief Operating Officer Brian Laliberte. “The people at BNA have always been great to us. We’re proud to be part of the Metropolitan Nashville Airport Authority BNA Vision to build a truly exceptional airport experience.”

This BNA location is scheduled to open in Q4 2019. Green Beans Coffee is also in the build-out phase with two brand new locations at SFO airport, scheduled to open later this year.
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Mac + Cheese Kitchen, Elevate Gourmet Brands’ newest concept, awarded second Bay Area lease: at San Jose International Airport
Mac + Cheese Kitchen, Elevate Gourmet Brands’ newest concept, awarded second Bay Area lease: at San Jose International Airport 2560 1707 Greg Rabbitt

SAN JOSE, CA – With its first location at SFO currently in the build-out phase, Elevate Gourmet Brands’ American comfort food concept Mac + Cheese Kitchen’s buzz continues to grow with a second lease awarded at SJC to open in 2020.

Elevate Gourmet Brands longtime ACDBE partner Ebon Glenn is not surprised by the success of the Mac + Cheese brand, “The industry is responding to this brand in a way we haven’t seen before,” he said, “But Mac + Cheese Kitchen is really the first gourmet mac and cheese concept in the airport space. Diners are always on the lookout for something new and airports have become the place to showcase new concepts.”

Boasting a bar dedicated to local beer and wine selections, menu highlights include The BBQ Pulled Pork Mac with a sous vide cheddar cheese blend, slow-roasted pulled pork and our Green Beans Cold Brew BBQ Sauce. Mac and cheese dishes can be customized with a broad selection of toppings, and signature sides will be available, as will healthy, gluten-free and non-GMO options, and rustic salads.

San Francisco Mac + Cheese Kitchen will feature a fun Li’l Mac Kids’ Menu to include Mac + Cheese Tots and of course kids’ sized mac and cheese dishes, including the Frank’n’ Mac and Li’l Mac.

Elevate Gourmet Brands’ concepts are famous for their pastry displays and this location will be no different, featuring a full selection of sweet and savory pastries. A unique breakfast menu will offer customizable Scrambles and a selection of Breakfast Brioches.
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Green Beans Coffee is partnering with Chef Robert Irvine to offer FitCrunch Protein Bars and FitCrunch Whey Protein at Locations Worldwide
Green Beans Coffee is partnering with Chef Robert Irvine to offer FitCrunch Protein Bars and FitCrunch Whey Protein at Locations Worldwide 2400 1103 Greg Rabbitt

 

SAN RAFAEL, CA – Green Beans Coffee overseas military locations starting with cafés in Afghanistan this month, will offer chef Robert Irvine’s popular FitCrunch Protein Bars to Service Members. A full product roll-out at all overseas military locations will follow this summer. Additionally, all Green Beans Coffee locations worldwide will upgrade their signature Protein Burst Smoothie with Robert Irvine’s FitCrunch Whey Protein Powder.

Brian Laliberte, Elevate Gourmet Brands’ Chief Operating Office, explained, “Chef Irvine’s FitCrunch brand is built on delivering healthy, fit snacks that taste like a decadent dessert. This is exactly what we strive to offer all our customers, but especially the Service Men and Women we serve at our military cafés. Meals, beverages and snacks with the best nutrition content, highest quality ingredients but also a delicious flavor profile.”
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Green Beans Coffee Debuts Rebrand with New Location at SFO’s International Terminal G
Green Beans Coffee Debuts Rebrand with New Location at SFO’s International Terminal G 2400 1103 Greg Rabbitt

SAN FRANCISCO, CA – Elevate Gourmet Brands’ third wave coffee concept Green Beans Coffee has unveiled its first new company store since 2018’s rebrand. The SFO International G location establishes a bold new look and feel for Green Beans Coffee, now in its third decade of operation.

Designed in collaboration with Silhouette Architecture Design in Chicago, this location brings the highest quality materials, daring curved lines, rebranded logomarks and signage and a portal sign containing actual green coffee beans as a nod to the long history of the brand. This is the second SFO location for Green Beans Coffee at SFO, having operated a successful Terminal 1 pre-security location since 2015.

“Being a local small business, we’re very proud of our relationship with SFO and we’re delighted to unveil our new brand look and feel here first,” said Creative Director Greg Rabbitt.

Green Beans Coffee is also in the build-out phase with a kiosk location in SFO’s Terminal 3, scheduled to open later this year.

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