My first experience with Green Beans Coffee was on my first trip to Iraq. Before dawn, I found their cafe and went in. I was amazed- the coffee was wonderful, the environment was pleasing, and the Troops were lined up to get in. Bear in mind that these same Troops could get free coffee from the dining facility, but they wanted something of top quality at a reasonable price that made them forget for a moment that they were in a bad place doing a dangerous and sometimes thankless job.

Jon Araghi

Jon Araghi

Chief Executive Officer

Jon oversees all international operations, including company-owned and franchise/licensing partners. Domestically, as the President of Elevate Gourmet Brands, Jon’s experience is vastly utilized in design and layout, quality control, and research and development.

Jon designed and created the first modular, fully-operational Seattle-style cafés crafted from the shell of a shipping container, with features including marble counters, halogen ceiling tracks, wood casework, and leather seating. These small mobile units proved to be an extremely versatile solution to the unique challenges of café operation in some of Green Beans Coffee’s first locations: easily transportable and able to be sited anywhere the troops deployed. From 2003 to 2011, Jon lived with our troops at their bases in Kuwait, Qatar, Afghanistan, Djibouti, and later in Iraq, where he oversaw the operation of more than 100 Green Beans Cafés. Today, after a near decade of travel, Jon is safely back home where he has turned his talent and attention to bringing the Green Beans experience of exceptional coffee and community to the company’s newest locations. When asked, Jon says he is most proud of helping Green Beans provide “15 Minutes of Home” to the brave U.S. Troops who serve on our behalf in some of the most inhospitable and dangerous places on Earth.

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