Elevate Gourmet Brands (EGB) proudly announces the promotion of James Garcia to the role of Marketing & Design Lead. Over his six-year tenure with EGB as Social Media Designer, James has demonstrated a keen eye for creativity and innovation. In his new leadership capacity, Mr. Garcia will spearhead all print and online marketing and design initiatives for EGB and its subsidiary brands.
His track record includes the conceptualization and execution of groundbreaking campaigns, such as Green Beans Coffee’s viral “Random Acts of Coffee” campaign, and the hand-made “zine” aesthetic that has become synonymous with the Pronto brand, showcasing his ability to craft visually compelling narratives that resonate with customers, travelers and vendors alike.
“James excels in creative solutions that breathe life and infuse personality into our brands and marketing strategies,” remarked CEO Brian Laliberte. “His unique approach helps our brands stand out in today’s competitive online landscape, fostering meaningful connections with our followers.”
Reflecting on his approach to marketing, Mr. Garcia emphasized the importance of sincerity and creativity in today’s fast-paced world. “At the end of the day, marketing is all about connecting people. Showcasing authenticity and creativity in our marketing endeavors is paramount in building genuine connections with our audience,” he commented.
Mr. Garcia’s work has garnered international attention, reaching millions of viewers worldwide. He has collaborated with companies such as The Lego Group, The John Maxwell Company, and Rita’s Italian Ice, producing captivating imagery and videos that leave a lasting impression on audiences.
For media inquiries or further information, please contact James Garcia at james@elevategourmetbrands.com