SAN RAFAEL, CA – Green Beans Coffee overseas military locations starting with cafés in Afghanistan this month, will offer chef Robert Irvine’s popular FitCrunch Protein Bars to Service Members. A full product roll-out at all overseas military locations will follow this summer. Additionally, all Green Beans Coffee locations worldwide will upgrade their signature Protein Burst Smoothie with Robert Irvine’s FitCrunch Whey Protein Powder.
Brian Laliberte, Elevate Gourmet Brands’ Chief Operating Office, explained, “Chef Irvine’s FitCrunch brand is built on delivering healthy, fit snacks that taste like a decadent dessert. This is exactly what we strive to offer all our customers, but especially the Service Men and Women we serve at our military cafés. Meals, beverages and snacks with the best nutrition content, highest quality ingredients but also a delicious flavor profile.”