George Kennedy embarked on his journey with Elevate Gourmet Brands in 2010, initially as a Regional Manager and founding Chef. With a keen eye for development opportunities, George swiftly transitioned into a multifaceted role, spearheading the launch and growth of our airport initiatives. He forged enduring partnerships with North American airports and non-traditional venues, adeptly negotiating brand location awards and crafting compelling proposals for airport committees. George’s strategic acumen extended to brand licensing strategies, ensuring alignment with our company’s mission and values.

As Director of Development, George led transformative efforts, expanding our footprint across various cities and airports, from our first Veteran-owned cafe in Omaha, NE to cafés in San Antonio, Nashville, Hawaii, and Pittsburgh. His visionary leadership culminated in the introduction of innovative concepts such as Green Beans Osteria at Newark-Liberty International Airport, and Whisk & Bowl Bakery in Dallas-Fort Worth International Airport, each reflecting his dedication to culinary excellence and customer satisfaction. In 2021 he helped launch Pronto!, our grab-n-go concept featuring curated provisions, sourced locally. George’s most recent endeavor, Mac + Cheese Kitchen, embodies his passion for comfort food and culinary innovation.

Prior to joining Elevate, George honed his expertise in the franchise industry, serving in various consulting and managerial roles for renowned brands such as Auntie Anne’s Pretzels, Bab Corp, and Cinnabon. His culinary journey traces back to his roots in Sebastopol, CA, where he developed a love for cooking while working at a local Italian restaurant.

Throughout his tenure, George’s unwavering commitment and strategic foresight have been instrumental in shaping Elevate Gourmet Brands into the thriving entity it is today. Now in his role as Corporate Chef, George’s legacy of culinary excellence and strategic vision continue to inspire us.